COACH LAUNCHES “COACH IT FORWARD” feat. Jennifer Lopez & Michael B. Jordan
My friends! I’m so excited to share the new Coach Spring 2021 collection “Coach It Forward” featuring Jennifer Lopez, Michael B. Jordan and friends. This campaign focuses on the power of positivity, collective action and the importance of everyday recognition for the people in our lives who help move our worlds forward, the campaign invites customers to leave a message of gratitude for someone in their lives, creating a ripple effect of optimism and connecting communities around the world.
Coach it forward features members of the Coach family including Jennifer Lopez, Michael B. Jordan, Jeremy Lin, Yang Zi and Kōki, and recognises friends and family of the cast of who have inspired and supported them in their lives, the campaign is released as a series of stills and short films in which the cast call on us all to “Coach it Forward” and leave messages of gratitude for loved ones across the world. Shot by Renell Medrano and stylist Olivier Rizzo.
“For Spring, I wanted to evolve our Coach family story and speak to the way in which collective action and optimism can change things for the better,” said Coach Creative Director Stuart Vevers.
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