Roja Parfums ‘Fortnum & Mason The Perfume’
“Fortnum & Mason – it is impossible not to be enveloped by the richness of this iconic symbol of British luxury. I love its understated elegance – the subtle gestures that are distinctly British – distinctly Fortnum’s. I have reflected this in the composition, a luxurious Amber base, rarely used in perfumery, forms the foundation of this creation, whilst an exquisite blend of Leather, Aoud, and precious Woods intermingle with the note of Rose – the flower of England. The sunburst – an emblem of the store – adorns the label and box, evocative of the timelessness and warmth that pervades every floor.”
– ROJA DOVE
Top Notes: Lemon, Cedrat, Bergamot
Heart Notes: Geranium, Rose de Mai, Orange Blossom, Jasmin de Grasse, Cistus, Peach
Base Notes: Coriander, Saffron, Patchouli, Oakmoss, Vetiver, Amyris, Sandalwood, Benzoin, Vanilla, Amber, Frankincense, Birch, Labdanum, Castoreum, Musk
I will freely admit, the reason I first picked up this fragrance is because of the dreamy bottle. No, seriously. Just look at that lush Fortnum green plaque with the vintage sundial design and ridiculously opulent crystal top. I mean, it’s fabulous! As you might have already guessed, this perfume has been especially created by Roja Dove for Fortnum & Mason, it’s inspired by the elegance, heritage and understated glory of this magical and iconic London department store. I don’t know about everyone else, but when I’m walking around Fortnum & Mason, I honestly feel like the most glamorous person in the world. It’s like walking through a 1950’s film set and I honestly believe if Breakfast At Tiffany’s had been based in London, it would have been named Breakfast At Fortnum’s. If truth be told, I’m personally not sure even Tiffany’s can compete with Fortnum’s and their overflowing shelves of cakes, hampers, jewels, splendour and elegance. Tiffany’s might have diamonds, but Fortnum’s have diamonds and cake! I was once told Fortnum’s is The Queen’s favourite shop and it honestly feels like she could pop in for a tin of tea at any time. From the towers of cakes on the ground floor to the fabulous window displays, the amazing ice cream parlour, oodles of jewels, food, fancies and those carved wooden staircases, there’s nothing I don’t love about Fortnum & Mason and I can only imagine how much fun Roja had creating this fragrance, there is a wealth of inspiration in this corner of London!
Roja Parfums Fortnum & Mason The Perfume opens with a hit of bright citrus which have a trail of smoke and age to them, as well as some warm vanilla tones. The heart of the fragrance is a rich melody of florals; Geranium, Rose de Mai, Orange Blossom, Jasmin de Grasse, Cistus and a hint of playful Peach. The base of the fragrance is where you will find the woodsy and leathery tones, as well as the spices, vanillas and precious ingredients from around the globe. It’s everything you can expect from Roja and Fortnum & Mason; vanilla and cakes from the bakery, spices and tea leaves from the hampers, florals and frankincense from the spa and beauty hall as well as all the antiques, history and fabric of this historic landmark. Dominant notes for me include vanilla, rose, spice and woods, and despite the fact that I usually avoid fragrances with a heavy hit of vanilla, there’s something about the way it blends with the rose and is off-set with woods and spices that’s makes me feel just as joyous and special as the store itself does. Well done Roja, well done!
Roja Parfums Fortnum & Mason The Perfume is out now and available exclusively at Fortnum & Mason and Roja Parfums.