Fragrance: ‘Jo By’ Jo Loves Review

jo by jo loves review perfume fragrance jo malone mbe

‘Jo By’ Jo Loves Review

My friends, let me tell you all about ‘Jo By’ Jo Loves. The iconic signature fragrance of Jo Malone’s new fragrance brand. Today we are going to chat about price, history, inspiration and so much more! Are you ready for a ‘Jo By’ Jo Loves Review?! Let’s go!!

“Over the last 25 years I have created fragrances for all kinds of reasons, but this one I created for myself”

-Jo Malone, MBE


Grapefruit, Lime, Black Pepper and Cedarwood.

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‘Jo By’ Jo Loves Perfume Review

As many of you may already know, Jo Loves is the fragrance collection created by Jo Malone MBE. After she sold her namesake brand to Estee Lauder, she stayed on as Creative Director for a number of years before leaving the company for good. After a few year, she realised she missed making fragrance so much that she created a new company and if you are a fan of Jo Malone London, I urge you to investigate her new brand Jo Loves because I promise you, you will love it just as much!

It’s a smaller collection of fragrances and available in less stores but it’s the most wonderful collection of home and personal fragrances. Jo Malone creates every fragrance for Jo Loves and she’s the same perfume genius that she was when she created her namesake brand and some of the worlds most iconic fragrances. I’m not exaggerating when I say, I love this woman!

Jo By is the brand new fragrance from the brand and it is the fragrance she created for herself. It is the only perfume in the collection to be sold in a red bottle and it is an EDP, rather than a cologne. To say that Jo by Jo Loves is a delight would be an understatement! It’s fresh, punchy, elegant, exciting, timeless, joyful and distinctive. It’s exactly the kind of fragrance I would have expected Jo Malone to create for herself, it’s like a hybrid of Lime Basil Mandarin (which she created in her JML days) and Pomelo (a grapefruit inspired fragrance from her Jo Loves collection); two of her most iconic fragrances, but with a few unexpected extras, like spicy black pepper and spearmint (I hadn’t picked up on the spearmint until I saw @BritBeautyBlog’s Instagram post about this perfume). The added spice and freshness give a slightly unexpected twist and lift the top notes and darken the base notes, in a way that Jo Malone does so well! I’m SO excited to have a full bottle of it to enjoy for months to come! It’s perfect. I love it!

Is Jo loves the same as Jo Malone?

No, Both brands were created by Jo Malone, the perfumer, but she sold the brand to Estee Lauder many years go and then created the brand Jo Loves. All of the earliest Jo Malone perfumes were created by Jo herself, as are all the Jo Loves perfumes, so there are lots of similarities between the two brands.

What does Jo by Jo Loves smell like?

Jo By Jo Loves has dominant notes of Grapefruit, Lime, Black Pepper and Cedarwood. It does smell a lot like Lime Basil & Mandarin by Jo Malone but a little more potent and complex. It’s a really beautiful, elegant and timeless fragrance.

What is the original Jo Malone scent?

The original Jo Malone perfume is Lime Basil & Mandarin, it’s fresh, zesty and green. It’s a lot like Jo By Jo Loves and even though it’s around 20 years old, it still smells fresh, exciting and modern.

Is Jo Love successful?

Yes, Jo Loves is a successful niche fragrance brand. It is a lot smaller than the Jo Malone brand, but it’s very beautiful and well loved. It’s also a much newer brand so I’m sure it will continue to keep growing as Jo is a wonderful perfumer.

Can you buy Jo loves in Ireland?

Yes, after much anticipation, you can buy Jo Loves in Space NK. Space NK are the Jo Loves Ireland stockist.

Best Jo Loves Perfumes

Best Jo Loves Candles

  • Fig Trees
  • Log Fires
  • Pomelo
  • Jo By
  • Christmas Trees – Christmas limited edition

Best Jo Loves Fragrance Zara

  • Vetiver Pamplemousse
  • Waterlily Tea Dress
  • Tubereuse Noir
  • Fleur D’Oranger
  • Amalfi Sunray

Best Fragrance Paint Brush Scents

  • Jo By
  • Pomelo
  • White Rose and Lemon Leaves
  • Rose Petal 25
  • Pink Vetiver

Jo Loves Fragrance Discovery Set

If you are new to Jo Loves and not able to get into a local store to sample the perfumes, then you could try buying the Jo Loves Fragrance Discovery Set which includes seven of the brands best selling fragrances; Pomelo, Orange Butterflies, Pink Vetiver, White Rose & Lemon Leaves, Jo by Jo Loves, Green Orange & Coriander and Rose Petal 25. So you can try them all and choose your favourites before you blind buy. You can buy the set at Space NK.

Jo Loves Perfume Review

I LOVE Jo Loves Perfumes. They are a beautiful niche brand who make wonderfully simple but high quality fragrances. If you love Jo Malone but feel like the brand is a little ‘saturated’ or ‘obvious’ for you, then Jo Loves could be the perfect brand for you! If you want an alternative to Lime Basil & Mandarin, then try Jo By Jo Loves. If you love JML Red Roses, try Rose Petal 25 by Jo Loves and if you love JML Orange Blossom then try Orange Butterflies by Jo Loves.

Watch My Jo Loves ‘White Rose & Lemon Leaves’ Review Video

Go Shopping!

Jo By is out now and available as a 50ml and 100ml bottle. It is priced at £70 and £115 respectively. It’s also worth checking out Jo Loves ‘Pomelo’ which is another fragrance Jo Malone created and one of her personal favourites to wear. Shop Jo By at Space NK.

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  1. September 17, 2018 / 2:37 pm

    I normally wouldn’t spend as much on perfume as I like to receive it as a gift on birthdays and christmas however I really like the sound of this and might even be tempted to splurge. BTW, your photography is ACE!


    • fashionforlunch
      September 17, 2018 / 5:33 pm

      Aw thank you so much! I’m so glad you like it and I am personally a big fan of a splurge! It feels good to treat yourself to new perfumes!! xxxxx