London fashion Week: Ashish 

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Don’t Give Up The Daydream

Declaimer: Blogger Rant ahead, but bare with me, it’s going somewhere! A few weeks ago my friend, Adorn Girl wrote a post about how some bloggers are going to London Fashion Week, requesting show tickets and basically not doing anything with said tickets. They spend the morning hanging out in lounges, get their hair done and nails sorted, then they head off to the show and do a selfie from #FROW (actually, it’s more likely to be the third or fourth row) showing off their new blow dry and talking about how they are at a #LFW show. Personally, I think if you are not going to support the designer who gave you a highly coveted seat, then why attend? If it doesn’t ‘fit your IG theme’, or you can’t be bothered to blog about it, it’s a bit rude TBH. It’s something Adorn Girl and I speak about often; Bloggers, please do you job and show some respect to the industry. The designer is putting everything they have (both creatively and financially) into designing a collection, running a business and trying to make a name for themselves. Selfies of your new blow dry can be done elsewhere and instagramming the ticket on your lap doesn’t count either. Why am I bringing this up? Because the Ashish collection was so incredibly good, every single person there (blogger or not) should be shouting about how good it was. Brexit was bad, but Trump, he’s another level of terrible. Ashish told us through his collection, it’s time to stay strong.

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Ashish

Earlier this week, I crammed all my LFW favourites into one day, it was pretty hectic. I started the day backstage with Benefit, moved onto The Apartment for GBK Lunch, hopped in a BareMinerals cab to Aspinal of London presentation, then onto Clio Peppiatt (see the show here) and then had some food, Lavazza coffee (in an limited edition Ashish cup, no less!) and replied to emails whilst we waited for the Ashish show. I don’t want to pick favourites, but the Ashish show was SPECIAL, like really special! Rainbow sequins, 70’s style cartoons, spangly sportswear and lots of optimism. Instead of drawing attention to the problems in the world, Ashish made the show more of a celebration of awesomeness and joy.

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In His Own Words…

“I would say it’s about positivity in a time of so much confusion. It’s about courage, equality, love and freedom.  The phrases I’ve used on these pieces are trying to make this statement. I think it is a wonderful opportunity because I love baseball as an inspiration for equality and unity – the fact that it was the first sport to allow a person of colour to play professionally is incredible.

This collection brings together the male aesthetic translated in the most feminine way. I think I see it this season as more like the pieces being a labour of love, with really positive messaging.”

-Ashish Gupta

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23 Comments

  1. February 24, 2017 / 1:54 pm

    I really really love this collection. So cheery with a strong message. X

    • fashionforlunch
      February 24, 2017 / 3:14 pm

      Hi Lucy,

      I’m so glad you like it! it was such an incredible show, powerful, but joyful!

  2. February 24, 2017 / 1:55 pm

    Amazing, really love the first shot! What a great show

    • fashionforlunch
      February 24, 2017 / 3:15 pm

      thank you so much! I love your photos so much!

  3. February 24, 2017 / 2:18 pm

    All the beautifully colourful clothes are amazing looking!

    • fashionforlunch
      February 24, 2017 / 3:15 pm

      it was so much fun! thank you for stopping by! xxx

  4. February 24, 2017 / 2:42 pm

    It’s a shame that some don’t appreciate the opportunity I attend fashion week. It would be a dream to attend! X

    • fashionforlunch
      February 24, 2017 / 3:18 pm

      it really is a dream to attend! this show was really special too!

  5. February 24, 2017 / 3:04 pm

    So much yes! I’ve been invited to LFW three times since I started blogging but I could never accept as I know nothing about fashion and would feel a farce to attend. So many would kill for their place but they don’t appreciate it as much as they should xx

    • fashionforlunch
      February 24, 2017 / 3:19 pm

      Hi Gemma, wow, that’s really cool of you! have you ever thought about going backstage to photograph the make up looks?

  6. February 24, 2017 / 3:32 pm

    I love it all! What an amazing show – so much eye candy! xx

    • fashionforlunch
      February 24, 2017 / 6:07 pm

      thank you so much! I’m so glad you liked it!!! xxx

  7. February 24, 2017 / 4:00 pm

    I completely agree with yours and Ashanti’s feelings about this! It’s that kind of lazy blogger behaviour that gives us all a bad name (and which makes the traditional fashion press look down on us as an industry). You have both provided such amazing coverage of this show – really inspiring, thank you! xx

    • fashionforlunch
      February 24, 2017 / 6:06 pm

      Thanks kat, i’m so glad you liked it!!! hope you are well!! xxxxx

  8. February 24, 2017 / 4:20 pm

    So many sequins!! Agree- why bother if you ain’t got cover it. Whose got time for that?

    • fashionforlunch
      February 24, 2017 / 6:06 pm

      I know right, I just want to say ‘Cash me outside, howbow da’

      xxxx

  9. February 24, 2017 / 6:20 pm

    I love how colourful it is and the face paint works so well with the outfits.

    Emmy

    • fashionforlunch
      February 24, 2017 / 8:32 pm

      It was so much fun and so colourful! I loved it so much x

  10. February 24, 2017 / 7:43 pm

    This collection is amazing!! I love the positivity and colour in these pics! But I so agree with you about respecting the companies who are supporting you and return the support x

    • fashionforlunch
      February 24, 2017 / 8:33 pm

      It’s a two way street isn’t it? I think we all know designers and creators and it’s a tough job, we gotta do our bit! X

  11. February 26, 2017 / 9:33 am

    Wow!! So much glitter! Love the messages on the tops! X

    • fashionforlunch
      February 26, 2017 / 11:32 am

      So much glitter!!! It was such a fun show!!! X