Can we talk about theBalm cosmetics for a moment please? I recently came across them on social media and of course I was drawn to their super kitsch packaging. The company was founded by Marissa Shipman who 11 years ago bought 11 books on Amazon about how to make cosmetics and the rest is history. Everything she creates is themed around the idea of ‘beauty in five minutes’ and her line is paraben free, cruelty free and all shadows and blushes are talc-free.
Personally, I love the handbag friendly compact blushers and highlighters, there are mirrors everywhere possible and even the card cases have mirrors inside. They are also cute enough to get out in public bathrooms and if you need a sneaky instagram prop when you are out and about, these are perfect (bloggers will understand, your friends won’t!)