Firetrap ‘Deadly Denim’

Halloween might be over, but Firetrap have just launched a new range of denim and a chilling fashion film, ‘Deadly Denim’. The ad campaign is not what you would expect from the Firetrap, but I love it when brands come up with something really cool and completely unexpected!

The ad is filmed in my ‘hood, East London and shot by Ian Pons Jewell and Fold7. It’s a dark and hammer horror-esque film and it makes me excited to see the jeans, as well as what the brand do next.

Watch the YouTube vid here.




  1. November 8, 2014 / 11:23 am

    That is a super cool ad. I love when companies go above and beyond to showcase their brand!